How an Apparel Business Gets Built | Trap Draw, Ep 366

On Trap Draw Ep 366, Neil and TC hit up Upstate New York and sat down with Alex Holderness and John Bourne, the duo behind Holderness & Bourne. What started as bite-size clips for a travel series turned into a full-length interview, diving into their personal journeys and the early days of their parallel apparel venture.

They unpack the highs and lows of building a brand from scratch—drawing some neat parallels with NLU’s own story—and even share ways to support the Evans Scholars Foundation, subscribe to the No Laying Up newsletter and podcast, or join The Nest for exclusive perks.

Watch on YouTube