How an Apparel Business Gets Built | Trap Draw, Ep 366

Neil and TC hit up Upstate New York to sit down with Alex Holderness and John Bourne, the founders of Holderness & Bourne, and dig into their backstories, how they launched their side hustle into a full-blown apparel brand, and the surprising ways their journey mirrors No Laying Up’s own rise. What started as a few clips for a travel video turned into a deep-dive interview that we just had to share in full.

Along the way, they plug the Evans Scholars Foundation, shout out ServPro, and remind you to subscribe to the No Laying Up newsletter and podcast. If you’re feeling generous (or just really love golf content with minimal ads), you can even join The Nest for exclusive perks, discounts, and community vibes.

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