How an Apparel Business Gets Built | Trap Draw, Ep 366

Neil and TC road-tripped through Upstate New York to sit down with Alex Holderness and John Bourne, the duo behind the lifestyle brand Holderness & Bourne. What started as a few video clips for their travel series turned into a full-length chat about how they each got into design, the challenges of launching a clothing line from scratch, and the unexpected parallels between their journey and No Laying Up’s own story.

Along the way, they dig into creative inspiration, growing a community-driven apparel business, and the lessons learned when you wear all the hats at once. It’s an unfiltered look at passion projects, partnerships, and the hustle required to turn ideas into a real brand.

Watch on YouTube