The State of Men’s Pro Golf with Josh Carpenter | NLU Pod, Ep 1052
Soly and Josh Carpenter from Sports Business Journal break down the business side of the PGA Tour as it gears up for the 2025 Playoffs—highlighting Brian Rolapp’s new role as CEO, looming sponsorship renewals, broadcast tech tweaks that are driving TV ratings through the roof, and where LIV Golf currently fits into the ecosystem.
They also dig into potential tweaks to next season’s schedule and the battle over USGA event rights, sketching out how the Tour’s next few years could look both on-course and in the boardroom.
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