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No Laying Up Podcast: How an Apparrel Business Gets Built | Trap Draw, Ep 366

How Neil and TC’s Upstate New York road trip turned into an in-depth chat with Alex Holderness and John Bourne, the duo behind Holderness & Bourne. They unpack their startup story—how they built an apparel brand from scratch, the personal twists that shaped their vision, and the uncanny parallels with No Laying Up’s own journey.

What began as bite-sized clips for a travel series morphed into a full-length interview too good to trim. From early hustle hacks to brand-building lessons, this episode’s packed with takeaways for anyone curious about launching their own venture.

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