How an Apparel Business Gets Built

On this episode of Trap Draw, Neil and TC hit up Upstate New York to sit down with Alex Holderness and John Bourne, the brains behind Holderness & Bourne. What started as side hustles quickly became a full-fledged golf-apparel brand, and their journey mirrors a lot of what No Laying Up has been through. Originally intended as a highlight clip for our travel series, we loved their story so much that we’re dropping the entire interview—get the real, unfiltered origin story straight from the founders.

We’re also throwing some love to the Evans Scholars Foundation and our sponsor, ServPro. If you dig what we’re doing, don’t forget to subscribe to the No Laying Up Newsletter and Podcast, and consider joining The Nest—our community of avid golfers that keeps the content lean on ads and loaded with perks (plus an annual gift).

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